Mara Anne Durkin
Accessory Brand Identity
About
Mara Anne Durkin (M.A.D) is an emerging accessories designer working in sculptural, nature-inspired handbags and shoes — pieces built more like small works of art than standard accessories. This project rebuilds her identity from the ground up around four core values — nature, craftsmanship, storytelling, and luxury — creating a scalable system for both the primary M.A.D brand and her seasonal collections. It extends through packaging, hangtags, a lookbook, and a full set of retail and digital touchpoints.
Scope
- Brand Identity
- Packaging Design
- Lookbook Design
- Web Design
- Retail Design
- Social Media
Full brand presentation — Claudia Diaz Mora x Mara Anne Durkin
Take a look at the process book
