Fashion Marketing & Management·02

Off-White™ — Imagined Realities

Mock Ad Campaign · Creative Direction

Fall 2023

About

A mock advertising campaign for Off-White, art directed and produced from the ground up as creative director — casting, styling, and photography direction through to final layouts. “Imagined Realities” was shot at the Cruz Diez Museum in Caracas, Venezuela, including the museum’s Chromosaturation chamber (a colored-light installation), exploring Virgil Abloh’s idea of a “multidisciplinary tornado” where imagination and artistic expression collide to create new realities. The final set spans Instagram, billboard, and website placements. Photography by Luis Gomez.

Scope

  • Creative Direction
  • Mock Advertising Campaign
  • Art Direction
Off-White™ — Imagined Realities — view 1 Off-White™ — Imagined Realities — view 2 Off-White™ — Imagined Realities — view 3 Off-White™ — Imagined Realities — view 4 Off-White™ — Imagined Realities — view 5 Off-White™ — Imagined Realities — view 6
Off-White™ — Imagined Realities — view 1 Off-White™ — Imagined Realities — view 2 Off-White™ — Imagined Realities — view 3

Take a look at the full project

Off-White™ — Imagined Realities — full project, page 1
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This is an unofficial mock campaign created for artistic/portfolio purposes only. Not affiliated with, endorsed by, or connected to Off-White™ or any related entities. All trademarks and brand names are property of their respective owners.