Cetaphil
Re-Design & Marketing Campaign
About
Cetaphil is a dermatologist-recommended skincare brand built on clinical trust — but that same credibility was starting to read as too clinical to a Gen Z audience raised on ingredient transparency and skinfluencer culture. This project redesigns the identity and packaging around a refreshed brand system, bridging Cetaphil’s dermatologist-backed formulas with the emotional “glow” younger consumers are actually looking for. The rebrand spans a new logo and color system, redesigned packaging for the Gentle and Acne lines, and a campaign rollout across out-of-home and social.
Scope
- Brand Identity Re-Design
- Packaging Design
- Out-of-Home Advertising
- Social Media
Take a look at the process book
This is an unofficial re-design created for artistic/portfolio purposes only. Not affiliated with, endorsed by, or connected to Cetaphil or any related entities. All trademarks and brand names are property of their respective owners.