Caracas Fashion Week

Event Identity & Promotion

Spring 2025 · IDA Design Awards 2026 Honorable Mention

About

Caracas Fashion Week 2026 is a conceptual event identity for a fictional fashion week celebrating Venezuelan art, culture, and emerging design talent — positioning Caracas alongside Bogotá, São Paulo, and Mexico City on the region’s fashion calendar. The identity draws inspiration from Venezuelan artists like Jesús Soto, Cruz Diez, and Carolina Herrera, and incorporates the deep red of La Vinotinto, translated into a system built to work everywhere from OOH advertisements to merchandise.

Scope

  • Brand Identity
  • Logo Design
  • Print Design
  • Out-of-Home Advertising
  • Merchandise Design

Take a look at the process book

Caracas Fashion Week — full project, page 1
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