Coachtopia x Polaroid
Brand Collaboration Case Study
About
A marketing case study for a brand collaboration pairing Coach’s circular-design platform Coachtopia with Polaroid, positioned as “unposted” — a response to Gen Z digital fatigue. The idea turns bags and accessories into memory-keepers and cameras into style tools, reimagining what it means to be “fashionably offline.” The case study covers each brand’s identity, SWOT analysis, market research, target consumers, a phased 0–3 month and 1–5 year strategy, KPIs, and a pop-up activation concept.
Scope
- Marketing Case Study
- Collaboration Strategy
- Brand Positioning
Take a look at the full project
This is an unofficial mock campaign created for artistic/portfolio purposes only. Not affiliated with, endorsed by, or connected to Coach, Coachtopia, Polaroid, or any related entities. All trademarks and brand names are property of their respective owners.