Casa Nguồn
Heritage Handbag Brand Strategy
About
A go-to-market strategy for Casa Nguồn, a sustainable handbag brand built at the crossroads of Vietnamese, Venezuelan, Spanish, and French heritage — developed with two classmates spanning three continents. The brand upcycles waste textiles and natural fibers into small-batch, artisanal handbags (90% up-cycled materials), positioning craftsmanship and cultural storytelling against fast fashion’s throwaway culture. The project covers brand identity and strategy, target consumer, a proposed product line, retail strategy, and a marketing rollout from out-of-home advertising to a flagship retail concept.
Scope
- Brand Strategy
- Retail Strategy
- Brand Identity
- Creative Direction
- Advertising
Take a look at the full project
