anhelo archive
Fragrance Brand Creation & Development
About
A fragrance brand born from two weeks studying formulation in Lacoste, Grasse, and Paris under master perfumers, where three original scents were developed from scratch. anhelo archive reframes the Venezuelan diaspora experience as a fragrance house: “identity is not a place you leave or return to, it’s a quiet essence that follows you.” Each scent reconstructs a specific memory – a childhood raspado, a beach recalled more by feeling than accuracy, or the scent of a flower that only blooms at night – into a wearable archive. The project covers brand identity, packaging, retail strategy, fragrance formulation, photoshoot creative direction, and an advertising campaign shown across billboard and boutique environments.
Scope
- Brand Identity
- Packaging
- Retail Strategy
- Advertising Campaign
- Creative Direction
Take a look at the full project
