LACMA x McQueen Wild Postings

About

LACMA’s 2022 exhibition “Lee Alexander McQueen: Mind, Mythos, Muse” traced the late designer’s dark, avant-garde vision across two decades of work. This wild-postings campaign was designed to promote the show the way McQueen himself might have approached it — built to be pasted directly onto city walls rather than sit in a gallery or bus shelter. The four-poster series pulls from his recurring motifs (skulls, smoke, distorted silhouettes, garment patterns) into a system meant to survive being torn, weathered, and layered over itself in the street.