Fashion Marketing & Management·02

Vyrao Pop-Up

Retail & Experience Concept

Team project · Fall 2025

About

A pop-up concept for Vyrao, the wellness fragrance brand built on scent, color, and neuroscience-backed energy work. Set in West Hollywood, the pop-up turns each fragrance’s emotional purpose into a matching cocktail or mocktail from a custom drink menu, so guests taste the scent as much as they smell it. Developed with three classmates, the concept spans block plan, merchandising, KPIs, and full 3D, AI-generated renders of the bar environment.

Scope

  • Retail Strategy
  • Merchandising
  • Pop-Up Concept Development
Vyrao Pop-Up — view 1 Vyrao Pop-Up — view 2 Vyrao Pop-Up — view 3 Vyrao Pop-Up — view 4

Take a look at the full project

Vyrao Pop-Up — full project, page 1
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This is an unofficial pop-up concept created for artistic/portfolio purposes only. Not affiliated with, endorsed by, or connected to Vyrao or any related entities. All trademarks and brand names are property of their respective owners.