Blume — Unfiltered. On Purpose.
Integrated Cross-Channel Campaign
About
Blume is a Canadian skincare brand built for young people navigating acne, periods, and hormones — founded on being gentle, honest, and stigma-free in a category that usually isn’t. This integrated campaign, “Unfiltered. On Purpose.,” takes that positioning at face value: every visual uses real, unretouched skin, refusing to smooth over the exact thing the product is meant to help with.
The campaign runs across out-of-home, print, social, and a landing page, built to feel less like an ad and more like Blume talking directly to its audience.
Scope
- Campaign Concept
- Art Direction
- Out-of-Home Advertising
- Social Media
- Web Design
Website walkthrough — blume.com
Take a look at the full project
This is an unofficial mock campaign created for artistic/portfolio purposes only. Not affiliated with, endorsed by, or connected to Blume or any related entities. All trademarks and brand names are property of their respective owners.