Jacquemus

Visual Style & Ad Concept

Winter 2025

About

This project distills Jacquemus’s visual world — soft color, oversized scale, playful proportion — into a single out-of-home execution. Rather than building a full campaign, the brief was to prove a visual style could hold up in one real placement: a bus-shelter ad.

The process moved from typographic and photographic reference through several rounds of concept sketching before landing on a final direction, shown here in context.

Scope

  • Art Direction
  • Out-Of-Home Advertising

Take a look at the full project

Jacquemus — full project, page 1
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This is an unofficial mock campaign created for artistic/portfolio purposes only. Not affiliated with, endorsed by, or connected to Jacquemus or any related entities. All trademarks and brand names are property of their respective owners.