Miu Miu Creative Brief
Creative Brief & Campaign Shotlist
About
A creative brief and shot list for a Miu Miu Spring/Summer 2025 campaign — the planning document that precedes a shoot, not the finished campaign. Built around the collection’s themes of vanity, perception, and self-expression, the brief places a confident, contradiction-embracing “Miu Miu woman” into everyday urban settings, shot with a raw, candid, cinematic-documentary feel. The brief covers casting direction, styling references, and a six-shot list broken down by platform and aspect ratio.
Scope
- Creative Direction
- Art Direction
- Shot List Development
Take a look at the full project
This is an unofficial mock campaign created for artistic/portfolio purposes only. Not affiliated with, endorsed by, or connected to Miu Miu or any related entities. All trademarks and brand names are property of their respective owners.